The humble christmas card.
I remember starting to design Christmas cards for various companies I worked for in September. It was our chance to create something to show off our design skills while wishing clients and suppliers a merry christmas.
After getting them printed we'd spend hours writing them adding something personal in each one, then stuffing into envelopes and then posting. All in all quite a lengthy job.
Recently this business custom seems to have disappeared in favour of the emailed version, which you think is personalised with your name appearing 'Hi Paul, merry Christmas'!
I still however love to receive cards in the post - and I think I’m not the only one, especially when there's a message that has been thought about - it's far more sincere.
We sometimes want to evolve and move with the times, but sometimes old is still best.
First batch of cards sent in the post - need to practice what I preach!