I was surprised to receive a gift of six espresso cups and saucers. My son, Lui, is nearing the completion of his three-year Business and Marketing degree at UCFB, and he gave me the gift.
After years of unconsciously and intentionally discussing branding, he realised where it all ends and how critical it is. He could have brought a conventional set of cups, but he was confident that what he brought would be perfect. Without having them custom-made, the cups could not have been closer to the LMRT colours.
Whatever your consumers see in your business it must convey that you are serious about your business - one method to do this is to make sure everything matches.
Colour is readily recognisable, and it plays a significant role in your business.