New Suzuki logo
- paul14490
- Sep 26, 2025
- 1 min read
Is it a fresh start or missed opportunity?
Suzuki has unveiled its first new logo in 22 years, but unlike most car brands it hasn’t gone down the route of the flat, minimalist trend. The iconic “S” remains intact, but the shiny chrome badge (very 80’s style) of the past has been swapped for a silver, flatter version, designed to feel more modern, sustainable, and digital-friendly.
Suzuki says the redesign reflects its new corporate slogan, By Your Side, underlining a renewed focus on the customer while also addressing environmental considerations, not too sure about that!
I’m not a huge fan. The gradient treatment already feels dated, I was using gradients like this 20 years ago. It doesn’t have the freshness or distinctiveness I’d expect from a major brand refresh. I’d love to have seen some of the other directions Suzuki considered before deciding on this one.
The update does however bring Suzuki closer to the consistency and clarity demanded by digital platforms. When viewed on screens or in smaller formats, the cleaner “S” is definitely more legible.
So is this a triumph or a missed opportunity? For me, it’s somewhere in between. Better than before, but still not as forward-thinking as it could have been.
What do you think, has Suzuki taken a bold step, or played it too safe?
I like how you simplify your design concepts. Even for a CV writing, your advice serves as a reminder of how crucial it is to write clearly and methodically.
I appreciate how clearly you explain the evolution of the new Suzuki logo your insights are simple yet impactful. It’s inspiring how strong branding ideas like this can also influence creative fields such as custom basketball jersey designs UK.
Great read! Your refresh of the logo really highlights how subtle updates can boost clarity and digital-presence. If you’re considering branded merchandise too, don’t overlook promotional coasters printed with logos , they’d pair perfectly with this new identity.
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