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When to use the Ampersand

The ampersand ‘&’, should only be used in certain instances.

It seems to be getting more and more abused in this world of digital communication where no-one can wait and everyone’s in a rush. Using it incorrectly is lazy writing and should be avoided. Don’t use it in normal text just to replace ‘and’.

There are a few rules.

  • It’s ok for names and logos, so Fortnum & Mason is fine (sure they’ll be pleased!)

  • It can be used as a design element within a logo or title.

  • Where space is limited and using one character fits, but three don’t.

  • It’s ok for shorthand expressions like R&D and Rock & Roll.

  • There are times it can be used to show that a word is joined to another word and not a separator like - ‘Pop, Rhythm & Blues and Dance music’.

Using it incorrectly can make your text look a bit amateurish and unprofessional, which none of us want.

So limit the use & it will all look better (yes I know).

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