The new Twix logo
- Apr 7, 2025
- 1 min read
Twix has just launched a new logo as part of a $70M brand refresh.
It’s bold, nostalgic, and undeniably recognisable… but for a brand built around “two bars,” does this new curvy typeface really get that message across?
For me, it raises one of the biggest questions in logo design:
Do you prioritise meaning, or do you lean into aesthetic appeal?
I’ve shared my thoughts in a quick video – looking at where the logo’s been, what’s changed, and how even small tweaks can shift brand perception.
👉 Curious? Take 30 seconds and let me know what you think.
Does the new Twix logo do the job? Or is it all wrapper, no substance?
Mình có lần lướt đọc mấy trao đổi trên mạng شيخ روحاني thì thấy nhắc nên cũng tò mò mở ra xem thử cho biết. Mình không tìm hiểu sâu rauhane chỉ xem qua trong thời gian ngắn để quan sát bố cục s3udy cách sắp xếp các mục và trình bày nội dung tổng thể. Cảm giác là các phần được trình bày khá gọn, các mục rõ ràng nên đọc lướt cũng không bị rối Berlinintim, với mình như vậy là đủ để nắm tin cơ bản rồi. q8yat
Great analysis of the new Twix logo and its impact on brand identity love the insights here! Also interesting to think about how design and personal stories intersect in fame and finance. Curious what you think about Mia Bieniemy net worth in comparison with high-profile branding investments like this.
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The way you explained the reasoning and design choices behind the new Twix logo was very clear and helpful. Your analysis really made the design principles easy to understand. I recently came across a similar discussion on https://www.rosedalewellness.com/, which offered an interesting perspective on visual branding and how design elements influence perception and well-being. Well done on such a thorough breakdown!
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