The new Ferrari interior
- 13 hours ago
- 3 min read
The first glimpse of the Ferrari Luce hasn’t come in the form most people expected.
No dramatic exterior reveal, no sweeping body lines, no headline performance figures (yet).
Instead, Ferrari has chosen to show us the interior first and in doing so, they’ve quietly signalled something far bigger than just a new car.
This is Ferrari redefining what driving feels like in an electric era.
Designed by legends – but not car designers
At the centre of the Luce is a collaboration that’s genuinely intriguing.
Ferrari brought in Jony Ive, famously the former Apple designer behind products like the iPhone and iMac, along with his team at LoveFrom. That decision tells you everything about the thinking behind this Ferrari.
It’s not just about building an electric car, it’s about redefining the interface between driver and machine.
A rejection of the “big screen” era
There’s a clear trend in modern cars: bigger screens, more menus, and endless layers of digital clutter – often at the expense of usability.
The Luce breaks that mould and, thankfully, goes in the opposite direction.
Physical buttons, dials, and switches return
Displays are simplified and purposeful
Information is structured, not overwhelming
It’s a deliberate move away from what Ive himself has criticised, cars that feel like oversized smartphones – I couldn’t agree more.
Too many interiors today prioritise looking “high-tech” over actually being usable. You end up digging through menus just to do something simple, which, in a car, isn’t just frustrating… it can be dangerous.
Car adverts now often focus heavily on infotainment systems, with far less emphasis on how the car actually looks or drives.
Ferrari’s approach here feels like a brave reset.
Designed like a watch, not a tablet
One of the most interesting aspects of the Luce interior is the level of detail.
Every component, from air vents to switches, has been treated like a standalone object. It’s precision engineering and considered design, rather than surface-level styling.
Machined aluminium (including recycled alloys)
Tactile controls with mechanical feedback
A clean, structured layout around driver inputs and outputs
It’s less about decoration, more about intent, and that’s where this car starts to feel very different.
It’s very cool… but is it too “Apple”?
My first reaction was simple:
“This looks like what an Apple car would be.”
And for me, that’s not a criticism, at least not initially. I’ve always admired Ive’s work. The typography, the simplicity, the clarity.
But here’s the thing.
This isn’t an Apple product – it’s a Ferrari.
And Ferrari shouldn’t feel familiar.
Most people own an iPhone. Very few people own a Ferrari – and that difference matters.
When you see a Ferrari, it should feel:
Distinctive
Rare
A little bit theatrical
Not something that reminds you of the design language we interact with all day, every day.
That’s where I’m unsure.
Because while the Luce interior is undeniably clean and beautifully resolved… it risks drifting into normality and a Ferrari should never be normal.
Back to basics – and that’s a good thing
That said, there’s one part of this Ferrari has absolutely nailed.
Modern car interiors, including Ferrari’s own have become overloaded.
Too much data, too many visuals, too little clarity.
From what I’ve seen (and having been to a dealership preview), the Luce is trying to strip that back:
Clear hierarchy of information
Less distraction
More focus on the enjoyment of driving
And that’s exactly where Ferrari should be, because ultimately, this isn’t about screens or materials, it’s about the experience behind the wheel.
What should an electric Ferrari feel like?
The Luce isn’t just another model. It’s Ferrari’s first fully electric car and that brings a challenge no amount of design alone can solve:
How do you carry forward the emotion, drama, and identity of Ferrari…
without the engine sound that defined it?
This interior is Ferrari’s first answer.
Calm instead of chaotic
Intentional instead of overloaded
Physical instead of purely digital
Whether that balance is right will only become clear when we see, and hear the full car later this month.
The Ferrari Luce interior is thoughtful, disciplined, and clearly the result of serious design thinking, but Ferrari has always been more than just well-designed.
It’s about feeling something.
Right now, the Luce feels intelligent.
It feels refined.
It feels… considered.
The real question is:
Will it still feel like a Ferrari?
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