New Maserati logo
Here’s the new updated logo from Maserati.
The changes are only subtle, but the tweaks have made it slightly more modern.
The new logo will first be seen on it’s recently launched MC20 Supercar and then used on all future models.
Maserati have said the new logo is "more modern, balanced and elegant.”
The oval has been removed along with the horizontal lightening bolt there’s also subtle tweaks to the forks, this follows the recent trends of logos being stripped bak and being made more simple.
As much as it may see like a safe rebranding it’s essential for brands such as Maserati too still remain instantly recognisable
The logo was designed by their in-house design team in Turin ‘Maserati Centro Stile’.
The original logo was originally designed by the company’s founder Mario Maserati. The trident was inspired by the fountain of Neptune in Bologna’s Piazza Maggiore where the company was founded and is a reference to the sea god’s strength.
The logo is still very much Maserati - just a 2020 version.
Question is - would you have noticed the changes?
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An excellent overview of the new Maserati logo design. I liked how the article touched on both the branding evolution and the subtle design choices behind the update. It’s always interesting to see how established brands modernize their identity while still keeping recognizable elements intact. The way you explained the topic was very clear and helpful, and it actually reminded me of a similar discussion I recently came across on https://www.attn2detail.info/ that explored thoughtful presentation and branding perspectives in a similarly engaging way. Really well written and insightful.