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New branding for development


Geese in logo

On the outskirts of Holbeach, Lincolnshire, lies a stunning development that promises to redefine luxury living – Serenity Lakes. As the sun casts its golden hues over one of the three lakes and the graceful geese wander along the shorelines, one can't help but be captivated by the serenity that envelopes this idyllic landscape.


This very essence of tranquility has been artfully captured in the new logo and branding designed by LMRT , breathing life into the vision of Serenity Lakes.


The birth of the Serenity Lakes logo was a tale spun by the harmonious union of nature and creative ingenuity. Inspired by the real-life geese that grace the development's surroundings, the logo encapsulates the essence of these elegant creatures, seamlessly merging their grace and beauty with the promise of luxury living. A single glance at the logo evokes a sense of calm, whispering tales of leisurely days and peaceful evenings.

After visiting the site, it made sense to use them within the branding.


Creating a compelling logo was only the beginning, a meticulous process unfolded, resulting in a seamless integration of the logo and branding elements. From a sales brochure that exudes sophistication, to site plans that paint a vivid picture of the development's layout, each piece of collateral reflects the ethos of Serenity Lakes. Every line, color, and font choice was a brushstroke in the grand canvas that is the Serenity Lakes brand.


In the digital age, a brand's presence transcends the physical realm. Understanding this, the branding journey extended into the digital landscape. Social media campaigns invite audiences to immerse themselves in the allure of Serenity Lakes. The website, a digital portal into this oasis of luxury, was designed to echo the tranquil ambience of the development.


Richard, who managed the project said, 'Paul Tompsett from LMRT exceeded my expectations with the branding of Serenity Lakes. The logo, brochure and website created are stunning and truly capture our businesses essence. I highly recommend LMRT Design for exceptional branding and design services. Thank you!


As the development takes shape, one thing is certain – the Serenity Lakes brand will stand as a testament to the power of vision, creativity, and collaboration.

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