Before you start on any new campaign, advertising or marketing project you need to make sure you have the right foundations in place.
You wouldn’t build a mansion without good, solid, thought-out plans, the same applies to any campaign. Your logo, typeface, colours, style and tone of voice all need to be thought out and planned before you start.
To start your campaign get these sorted out and you’ll have a better chance of it being a success.
Far too many people go straight into marketing their business without getting the basics right, What they are doing is marketing their company as unprofessional and untrustworthy, not someone you'd want to do business with. That's why it's important to start the right way - by creating proper foundations.